76% of Internet Marketers Plan to Use Facebook as Part of Social Media Strategy
Facebook Usage for e-Commerce
According to a recent survey of 476 marketers conducted by the e-Commerce Optimization company SeeWhy, 76% of them plan to use Facebook for driving sales as part of their Social Media Strategy.
The exact split of statistics is:
- 76% plan to use Facebook as part of their Social Media strategy
- 2% have no plans at all
- 20% are not sure
The 76% of marketers planning to benefit from Facebook will be using it for the following:
- Drive Traffic to existing e-Commerce site – 67%
- Intend to use Facebook-Apps, instead of micro-sites for specific promotions and launches – 44%
- Plan to build e-Commerce Apps on Facebook – 26%
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