euroblaze | OXID e-Commerce User Blog

Many Tweeters post messages just for the sake of the passing on information that they have found interesting or userful, in very much the spirit of sharing the information with their “followers” .  On the other hand, most business-users of Twitter use the social-media platform for a specific marketing purpose, for example making an announcement or announcing a micro-event (such as product sales of xyz product reaching 100000 units).

The former category of Tweeters can be called selfless-tweeters and the latter selfish tweeters.

If you are an online product seller, it is a good idea to pass on as many selfless tweets as possible into your micro-blog.  This will result in your community members to make sure not to “filter-out” your tweets and infact keep a close eye on messages coming from you.

Of course, your social media strategy is not about passing on information to the world just for the sake of it, but rather to

Hence it is definitely purposeful to include selfish tweets on a regular basis; which include messages, promotions and announcements related only to your business.

Selfish Tweets, the Spice on your Twitter Feed

If the majority of your tweets which are selfless manage to capture the attention of your users, a steady and moderated inflow of selfish feeds will help you present your marketing messages to a more attentive group of users.  While they consume your selfless information regularly, they would be A) Open to recieving a few marketing messages from you and B) Pay attention to them, hence increasing the chances of following your calls-for-action.

In other words, from the marketer’s perspective, if the base of your Tweet-feed are the selfless tweets, then the regular stream of selfish streams will work as a flavor for the overall Twitter-feed.