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Facebook Usage for e-Commerce

According to a recent survey of 476 marketers conducted by the e-Commerce Optimization company SeeWhy, 76% of them plan to use Facebook for driving sales as part of their Social Media Strategy.

The exact split of statistics is:

• 76% plan to use Facebook as part of their Social Media strategy
• 2% have no plans at all
• 20% are not sure

The 76% of marketers planning to benefit from Facebook will be using it for the following:

• Drive Traffic to existing e-Commerce site – 67%
• Intend to use Facebook-Apps, instead of micro-sites for specific promotions and launches – 44%
• Plan to build e-Commerce Apps on Facebook – 26%

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