Google+ Gains Popularity
Although Facebook has more than 750 million active users, customers are not very satisfied with it’s services. According to a recent customer satisfaction poll, the reason for this dissatisfaction lies in the complexity of the Facebook interface and the range of users. People of different ages and backgrounds are using Facebook and when it ads new features, there is a lack of explanation and help. It is not very intuitive to use and the privacy policies are a mess.
This gap is an open door for Google+. Google Inc. claims the highest satisfaction score among the online service providers measured in the 2011 American Customer Satisfaction Index E-Business Report. Facebook on the other hand scored the lowest among the approximately 80 providers rated. I’m excitet how Facebook and Google+ will develop the following months!
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The “American Customer Satisfaction Index E-Business Report” is interesting. I wonder if there is a similar index for the German market!