euroblaze | OXID e-Commerce User Blog

Video editing software can be expensive, awkward to install and complicated to configure. Why not try one of the free onine editing services out there? Here some services that may help you editing your video material. Some of the editors are feature-heavy for professional content, while other editors emphasize social content.

1. YouTube Video Editor
The YouTube video editor is simple and comes with its own suite of tools. Combine videos, trim and rotate clips, add music, and insert transitions. There is even a tool to stabilize clips. The edited video cannot be exported.

2. JayCut
The JayCut editor offers an impressive suite of editing tools. The timeline editor display is easy to use, with video, text, transitions and audio streams. Insert images and music, record video or audio from your computer, use text with different colors and effects. The suite features a drawing tool to write on top of video, slow motion effects, and a green screen tool to superimpose images. The editor is available in ten languages.

3. StashSpace
StashSpace allows you to upload, store and edit your videos online. The editor features a simple thumbnail interface to quickly create movies. Add video from a variety of sources. Easily manage contacts and distribute content from your share list.

4. One True Media
One True Media is a media mixer to create wow-worthy content. It features a colorful suite of tools. This editor is aimed at social network sharing. There is also a mobile app to share video.

Recent studies revealed, that about 80 percent of all shopping decisions are controlled by emotions. And it makes sense, if you think about your own shopping behavior once in a while.

The science analyzing this topic is called neuromarketing and it shows us, what is happening in our mind while shopping and which role emotions play for our decision-making. Especially regarding popular brands, people rather decide via emotions than with reflection. A lot of decisions are taken subconciously and signals are translated directly to behavior, without taking a rational decision. This is also the reason why more than 90% of online shopping dropouts happen within the first 2 klicks. Do you remember when you navigated the last time on a website, and in less than a blink of an eye navigated away from it, because it was not appealing enough? I do!

For Shop Owners, this means a huge task to provide a website, that is attractive enough to countermeasure this high dropout rate.

Successful online shops attract all senses and provide an appealing interface.

According to a report by direct digital marketing software and services provider Knotice, emails from retailers and financial services companies are opened on mobile devices more frequently than any other sector.
Six mobile device operating systems contributed to the 20.08 percent of retail e-mail opened on the go: the iPhone, the iPad, devices using the Android operating system, devices using the Windows Mobile or Windows Phone 7 operating systems, Palm, and Black Berry. Knotice studied a sample of 153.5 million Q4 2010 e-mails from 12 industries.

Source: www.internetretailer.com

With the increasing spending on social media ads, online sellers have to analyze their customers even more precisely regarding what content engages them the most.

Marketing managers need to find out, what content gets consumers excited or tempted to share. It is all about being heard, not ignored.

Social marketing efforts are reflected in search results as well. Search engines have an eye on social media and represent what is being said about your brand and where. The last thing you want is to appear on a search page with negative posts by community members.

See related post on the topic: “The Raise of Social Media Spending“

According to the media research and consulting company BIA/Kelsey, social media advertising revenue will presumably increase by 300% compared with 2010 and hit the $8.3 billion mark in 2015. This would mean an annual growth rate of 31.6%. In this study, social media spending is defined as money spent on advertising formats across all social networks. Display ads, known from Facebook for example, will be the predominant ad format in 2015. Also non-display ads – for instance Tweets – will play a significant role accounting for about $600 million of the entire social network ad spending in 2015.

What this study is not taking into account, is the customer behaviour in 2015 and whether this increase in ad spending is going to bring the desired success to the ad spenders. It is also risky to assume, that the social media landscape and the role of Facebook will be the same in 4 years.