euroblaze | OXID e-Commerce User Blog

The register_success.tpl in the OXID Template Framework is the template which is called when a user successfully registers.

It can be found under ~/out/<theme_dir>/tpl/register_success.tpl.

This template is particularly interesting for Adwords/Analytics conversion measurement, since it’s where conversion-codes are implanted, in order to capture the successful registrations on OXID eShops.

As you might know, the OXID eShop system is highly search engine friendly (SEF), offering as one of the favorite features the ability to construct keyword-rich URLs,

ex. http://www.myshop.de/category-one/very-good-product.html

The URLs can be constructed by hand, manually, or alternatively will be generated by the system based on the title of the product and to which category it belongs.

Due to the automatic generation based on product category and title, it is possible that if 2 or more products in the same category could be assigned to the same URL, which obviously wouldn’t work.  OXID mitigates this problem by allowing for a generic keyword to be appended in the end of the URL, followed by a numeric value.

The generic keyword can be setup under Master Settings > Core Settings > SEO > SEO Suffix for differing Similar SEO URLs.

Then, in the case of a conflict, the URLs would look like:

http://www.myshop.de/category-one/very-good-product-GENERIC_KW-01.html

http://www.myshop.de/category-one/very-good-product-GENERIC_KW-02.html

Every webpage has them, and OXID provides great mechanisms to craft them along with the page URL – the <title> tag is infact omni-present.  Here’s a listing of the various locations where the title-tag is featured:

1. Search Engine results
2. Bookmarks
3. RSS Feeds
4. Headlines of many blog/CMS software features in title-tag
5. Sharing on Social Networks, such as Delicio.us

Indeed according to SEOMoz, <title> tag ranks as the 4th most important SEO factor.

If you can think of any other importances of the <title> tag, please share with us below!

Facebook Usage for e-Commerce

According to a recent survey of 476 marketers conducted by the e-Commerce Optimization company SeeWhy, 76% of them plan to use Facebook for driving sales as part of their Social Media Strategy.

The exact split of statistics is:

• 76% plan to use Facebook as part of their Social Media strategy
• 2% have no plans at all
• 20% are not sure

The 76% of marketers planning to benefit from Facebook will be using it for the following:

• Drive Traffic to existing e-Commerce site – 67%
• Intend to use Facebook-Apps, instead of micro-sites for specific promotions and launches – 44%
• Plan to build e-Commerce Apps on Facebook – 26%

If you are interested in knowing about the benefits of Social Media Marketing for your online-business, you may avail this EUR 100 coupon for a free hour of SMM coaching and consultation.