euroblaze | OXID e-Commerce User Blog

According to a report by direct digital marketing software and services provider Knotice, emails from retailers and financial services companies are opened on mobile devices more frequently than any other sector.
Six mobile device operating systems contributed to the 20.08 percent of retail e-mail opened on the go: the iPhone, the iPad, devices using the Android operating system, devices using the Windows Mobile or Windows Phone 7 operating systems, Palm, and Black Berry. Knotice studied a sample of 153.5 million Q4 2010 e-mails from 12 industries.

Source: www.internetretailer.com

According to a new study of Synovate, a global market research firm, almost 30% of U.S. consumers admit, that they are shopping online more because of rising gas costs.
The survey was performed between April and May and adressed 1000 U.S. adults, asking whether the rising gas costs are responsible for more online shopping rather than driving to local stores.

This may be U.S. statistics, but since gas prices are raising on a global level, comsumers all over the world might prefer buying products online rather than driving around. I think, gas prices definitely play a role, but online shopping offers also other advantages, like reading user reviews for selecting the product of your choice very carefully. And of course you have a bigger selection of products online, than standing in a local store, searching for the thing you need.

According to the media research and consulting company BIA/Kelsey, social media advertising revenue will presumably increase by 300% compared with 2010 and hit the $8.3 billion mark in 2015. This would mean an annual growth rate of 31.6%. In this study, social media spending is defined as money spent on advertising formats across all social networks. Display ads, known from Facebook for example, will be the predominant ad format in 2015. Also non-display ads – for instance Tweets – will play a significant role accounting for about $600 million of the entire social network ad spending in 2015.

What this study is not taking into account, is the customer behaviour in 2015 and whether this increase in ad spending is going to bring the desired success to the ad spenders. It is also risky to assume, that the social media landscape and the role of Facebook will be the same in 4 years.

Source: Internet Retailer

According to the latest statistics, the e-commerce did much better last year than the classical stock market as a whole. As you can see in the graphic to the right, the Online Retail Index, which measures the growth of online shopping based on data collected from online shoppers, easily tripled the Dow Jones Industrial Average, which reflects the stock market. I am curious about how this proportions will develop in the end of 2011!

Shopping via Smartphone is getting more and more popular each day, and besides social media and local based services, mobile devices play a significant role as a platform for shopping on-the-go. But it is not only the explicit act of purchasing products, which makes Android Phones, iPhones and co. an attractive opportuniy for end customers. A new U.S. study recently revealed, how Smartphone owners use their devices for shopping related purposes:

(Source: BIGresearch for National Retail Federation: December 2010 Data)